About New Ara Swimwear
Hello everyone, this is Kara!
My story begins as a young college student, struggling to make it through the stresses of classes and homework and paying my bills. I grew up in a family that would be considered middle class, meaning, we never truly lacked the necessities in life, yet the finer things were miles off, and we knew what it was like to struggle, and budget, and say no to things that were not within our financial parameter. Going through college, my parents could only offer very minimum help, and it was up to me to work and pay my way through.
I spent four years training to get my degree in music. And don't get me wrong, music was truly my passion and I learned so many things and had so many wonderful experiences there. One of which consisted of going on tour to Europe to sing in concerts with my choir. It was after that, surprisingly, that my mind began to change concerning college and I became more and more discontent with my situation.
My love for travel had been born from the first trip I went on and I couldn't get the urgent desire to go back out of my mind. I began to consider my life and what it might be like for the next 10 or 20 years if I were to continue on the path I had chosen. And the more I thought, the more I wanted to change my path. I did not want to be strapped down with student loan debt for the next 10+ years of my life, stuck with a burden that would hinder me from exploring the dreams that I had. Yes, music was one of my dreams, but when I weighted the consequences of continuing on in music, it wasn't worth it considering the other dreams that I had next to music.
I decided I wanted more out of life, I wanted to create my own future, not be tied down by institutions and debt and corporate companies. I wanted to work for myself, and make the dreams happen on my own. Not being subjected to the restraints of the world around me. I didn't want to be just any one else out there, stuck in a 9-5 job for the rest of my life, never fully getting ahead but rather barely just making it. I wanted to live a different life and I wanted my family to live a different life than I had growing up.
So at that point, my mind was made up and my path changed. I embarked on a journey that would truly change my life forever. However, it wasn't just something that happened, out of luck. And it wasn't just for my own benefit that I wanted to make these changes in my life. I knew that it would take a lot of hard work and dedication and sweat and tears to get where I wanted to be. But the sacrifice was going to be worth it. I wanted to be a self made woman so that I could help others in my life and in the world. And it was this passion, that of being able to give my friends and the family the very best that they deserve, that preserved me through all the hard long hours of work.
I was truly blessed along the way however, with supportive friends and family and the man that came into my life who, in the end, is truly who I owe my success to. He took on my business ventures as his own and together we worked to create the lifestyle we both had always dreamed of.
Our passion and desire to help others is rooted in our faith in God and in knowing that it is through Him alone that we have been blessed with the tools that have made us so successful. And it was our trust and faith in Him that got us through the many long days and nights of working and struggling and figuring things out.
We decided to create a bathing suit line because of how passionate we are about warm weather and water and beaches. Both of us growing up in Michigan, we only enjoyed warm weather for a few months out of the year and our dream was to move somewhere warm and tropical. So bathing suits were the perfect fit, seeing as fashion and style was also a passion of mine.
And now we get to the origin of our brand name, New Ara.
Get ready for this....for all those out there who are dog lovers...well you guessed it. Ara is the name of our puppy. However there is a triple meaning here. First off, Ara is a combination of me and my mans name. Arnold, + Kara. (So sappy I know) But the reason we named our puppy Ara is because we got her at the start of our relationship and also toward the beginning of us joining our ambitions together and embarking on our business journey as a couple. So for us, this began the start of a "new era" in our lives. It only seemed fitting to name our swimsuit company NewAra Swimwear, but keep our puppies' spelling of the name, just to keep things different;)
Here are a few pics of the little baby behind the name of our bikini line.
This is our little baby Ara. She enjoys going with us on shoots, hanging out on the beach, on the boat, cruising around town with us everywhere we go.
If you want to make your dreams come true, you have to work hard at them. That is truly what I have learned from this whole experience. And it has definitely paid off. Thanks for all your love and support of me, can't wait to keep on bringing you my best trends and styles!
All my love,
Kara